What are the Top-Ranking Factors for Google?

The most important factors for ranking on Google include:

High-quality content


Page Experience

Page speed

On-page optimization

Internal links

External links

High-Quality Content

No one ever says that I don’t like the quality content on my website to rank. The quality and of the website and blog content is one of the most crucial aspects of SEO. The content should be providing valuable information. Creating pages with no real value can cause you some issues and this is because of Google’s Panda and Fred algorithm updates.

One should aim to increase blog reading time on the website by the users and lower bounce rates by the users plus providing helpful content for the users. High-quality content pages should do more than writing well-written lengthy blogs for becoming SEO friendly. While writing a good quality blog for a website one should also consider these points: –

Using advanced tools to understand users and their needs

Keyword usage in the right manner (which you can also learn from our previous blogs)

Providing regular and fresh blogs

Mobile-friendly sites

Mobile-friendly sites are ranked first compared to the same websites created by the same author but for desktop versions. So keep in mind these important points while writing a quality blog for a website.

Mobile usability: Mobile usability websites have greater chances to rank first as these websites help Google’s algorithms to accurately assign indexing properties to the page. It is important for SERPs also. So keep following Google’s guidelines while content creation and also make sure to create the same content for both mobile and desktop versions. Always try to optimize your content according to search engines to improve search engine results

Enhance Page Experience

User experience has an impact on SEO so keep in mind this thing or your website will end up in metaphorical trash. Texas SEO Experts understand this and this is why we are mentioning this here. User experience can boost your website traffic by engaging more audiences sticking to your website. One more example is precise business solutions. While designing a website keep in mind the SEO and SERPsIt’s like choosing which Backstreet Boys song you want to sing karaoke to. Even if the performance is good, if the song is off, no one will sing along with you.

Good site architecture: Not only does site architecture help users find what they are looking for with better website navigation, but it can also help search engine crawlers find more pages on a website. Keep all the pages as simple as possible.

Core Web Vitals: Core Web Vitals impacts your usability. If a searcher goes to a page and converts, your UX, page speed, and content all affect the conversion rate. Essentially, Core Web Vitals were created to help you deliver a better experience for the user.

Create a Secure Website (HTTPS): While not switching to HTTPS won’t necessarily harm your website, but Google chrome shows a warning message when a website doesn’t have a HTTPS website. And as of September 2021, Google Chrome accounted for about 67.56 percent of the global desktop internet browser market share. Thus, a warning message shown by such a large number of users makes the audience bounce back and this huge number of bounce backs are not good for any of the websites.

Ad Experience: Ad Experience was rolled out in 2017 and targeted Chrome users. Chrome could remove all the advertisements from your website if you violate Better Ads Standards. Chrome could now impact website owners for running aggressive ads.

Optimize Your Page Speed

After being a desktop-only ranking factor, page speed became a Google ranking factor in 2018. The slower is a website, the more visitors and revenue it loses. Market-leading companies such as Amazon and Telegraph have experienced this by experiencing huge financial and audience losses. To optimize your page for speed. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.

Master Your On-Page Optimization

On-page optimization is also somewhat related to components of content and SEO. These facets have been around for years and still make a significant impact on the website’s visibility and SERP position for targeted keyword topics. For example, Mockingbird saw a 62% increase in organic traffic by merely updating H1 tags. And similarly, Brand New Copy increased organic traffic by 48% by cleaning up metadata and internal linking structure. This is why optimizing a website’s contents helps search engines and users. Improve these things for better on-page optimizations: –

Metadata: This is the information of title tags and page descriptions that users see in the SERPs.

Schema: Schema markup is another hidden component of a website that tells search engines more about your content. Schema makes it easier for search engines to identify the essential information on a website.

Featured Snippets: Featured Snippets are a snippet of content extracted from the page’s copy and served directly in the search results. If your content provides more value to the intent behind the search query, then search engines will serve the content in a featured snippet.

Google Discoverer: Google Discoverer is one of the newer content-related SEO factors. To see if you’re currently ranking in Google Discover, check the reports in Google Search Console.

Internal Link Structure

Internal link structure helps users and search engines better find pages. One should consider internal linking structure in these areas:

  • Helping users
  • Managing link flow so that if the traffic goes to some other website, then it comes back to your website
  • Building a company roadmap around specific content topics
  • Canonicals
  • Prioritizing indexing of particular pages

This means is that your strategy for linking to different pages on your website should be user-centered first. Then you can focus on how to drive traffic to a fundamental set of pages.

Earn Relevant & Authoritative Links

The link will continue to be one of the leading SEO components if you want to rank higher on the internet. Links might lose their importance in the future but for right now they have very much importance as other factors do. Work on link-building strategies well and they will be going to benefit you in the future.


Google states local is broken down into three ranking factors.




These factors also play a large part in search engine results so don’t forget to keep these things in mind while creating content for your website.

Use These Ranking Factors to Create SEO friendly websites and contents

Anyone utilizing these factors can easily create SEO-friendly websites and content that not are not only liked by the users but also will help the bloggers to rank high in the search engines.

Contact Texas SEO Experts

Texas SEO Experts is a well-known company for its high-quality work that works to do all these things for you including the SEO and SEM. So that you don’t get interrupted by these kinds of stuff while doing your other important works. So contact us and tell us about your needs and requirements and we will do these things for you.  [(281)%20612-1133]Call us now or visit our website to know more.

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